The famous Coco Chanel said that counterfeiting is awarded only the best things, and therefore a fake - the highest degree of recognition. That may be so, but today almost 90% of clothes and premium class luxury - it is a fake, while the cost of counterfeiting is quite high.
Popularity fakes. To each his own
Fashion houses are often provoke men to acquire, and thus the production of counterfeits. Let's famous brand launches a new accessory, it advertises the famous actress and model, and immediately placed photos in glossy magazines, the model also receives a bag or a bottle of perfume for free as a gift. In the end, they all want the same bag, but not everyone can afford it. That is, demand creates supply. From the laws of the market does not go away.
Those who purchase counterfeit, divided into two groups: one to buy them consciously, while others are not even aware that they face a copy, not the original item. The first console themselves with the thought that if a fake is a copy of the original, the others do not notice the change. But the second category of people sincerely believe that gets branded real thing and do not even realize that their bag - just a pathetic copy of some other, which is much more expensive.
Designers in the fight against counterfeiting
Any designer frustrating when under the name of selling low-quality counterfeit products. But designers not yet able to cope with this giant global industry; Yes, the market has become a huge economic counterfeiting scam. Suffer both consumers and fashion designers, among them famous Giorgio Armani and Karl Lagerfeld, as well as Russian designer Denis Simachev and Maxim Chernitsov.
Armani meanwhile expresses his indignation: not so long ago in Hong Kong, he was offered to buy a watch fashion house
for just 18 euros. It's so hurt and offended by the designer that he had sent a complaint to the Chinese government to make laws to protect the market from counterfeit stricter.
And Maxim Chernitsov written statement to the police and told in detail which sites might and main selling fake stuff. But the Frenchman Christian Louboutin organized in defense of his shoes the whole show: the street in broad daylight, a huge excavator destroyed a large consignment of fake shoes
. It would seem that the law protects artists, but it does not always solve the case in favor of the big-name brands. Suffice it to recall hearing on the writ jewelry house
against online auction
When real diamonds lost as auction sellers were acquitted.
Caution Fake !!!
How to distinguish a fake from the real thing? Indeed, sometimes the quality of counterfeits is quite high, and a store that sells them, too pretty pathetic.
Pay attention to the price tag. In view of the tremendous discounts shoes
Even before the last of the collection can not cost 2,000 rubles, it is ridiculous and absurd.
The same situation is with shopping bags. There is a certain minimum price, for which the cost of the line of branded things is not never come down. The official website
the cost of bags starting from 9000 rubles for a small makeup bag and up to 200 000, if it is a good suitcase and in the boutiques of the fashion house is never satisfied with sales. Then, from nowhere to swim bag
with a price tag of 5000 rubles, a normal person should arouse suspicion.
Dolce & Gabbana
similar pricing. But these fashion houses, unlike
do not hesitate to sales. But, even coming on sale, do not forget that if sandals worth 20,000 rubles, discounted their value is not less than 10 000, and, at best, 7000 rubles.
Place of purchase
Some brands sold only its own network of boutiques, but in any case, the list of stores where you can buy designer clothes, there is the official website of the eponymous fashion house. And of course, luxury brands can be found only in expensive and reputable shop, such as the Central Department Store. And if you suddenly have a new shop Stokowski, stating that there are sold items from past seasons, it is unlikely to design things. Discount centers exist, but only large stores, and they only sell things from old collections.
The authenticity of every object can be determined using the three simple rules. We start with a tour of the label, it must be remembered that the design of the label at the famous couturier changes every season, at least - once a year. It may be a new hologram code, even the serial number of the collection, in general, any items that authenticates the origin of things.
It is not necessary to know exactly how it looks label - just look how it is sewn. On the fakes, especially inexpensive decals sewn messy, sometimes wry, detached easily, often with labels fray. And the original things are beautiful, ornate labels often sewn with silver or gold thread, can be found on the label and intricate embroidery. To tear off the label, you need a lot of time and effort - and that, not the fact that succeed.
Then we look at the quality of welds. Curve, ragged or uneven seam - a clear sign of forgery and sticking thread say about the underground origin of things, even if the seller says you otherwise.
And if the item has passed the first two stages, the last look at it as a whole. Qualitative thing is always pleasant to the touch and pleasing to the eye, it keeps its shape even on the hanger. You can with certainty say that the authenticity of the proof of things.
Give now dwell on clothing, shoes and bags to best protect you from fakes during a shopping trip.
Handbags and other leather accessories
Designer handbags are sold only in boxes, and before putting the bag in a box, it is packed in bags of tissue. If you open the bag, then lined inner pocket will see a stamp designer. Many shopping malls have certificates of authenticity, in which the reference number of each bag, the certificate is protected with hologram sticker.
Do not be lazy to visit the site before buying the manufacturer to consider the details of the design, the location of fasteners and pockets, pattern and symmetry. If you buy a bag of
, Then these bags monogram is always located symmetrically across the fabric bags with respect to the horizontal line, the same with the sides of the bag and its bottom.
And of course, designer bags are made of good quality leather which is soft to the touch. Skin should be uniformly colored and have spots, if it is not supposed to design bags. Unpleasant smell, traces of paint after contact with the bag, wrinkles and folds and other defects - a sign of forgery, and of poor quality. If the design requires a metallic or other items, they must be reliably and securely fastened, and paired parts must maintain symmetry.
Inner tabs - that's what you need to look in the first place, rather than on the label and on the design of the store. All labels are made of a soft cloth instead of a synthetic crude that is scratch and feel similar to waxed paper. The quality of welds and interior - will also help to determine the real origin of things. Blurred and poorly printed labels - a sign of obvious fakes. Most things besides a good designer label differs also by the presence of original hologram.
Note the line of sizes. The letters and tsifirnye values depend on which country produced thing. I.e
Dolce & Gabbana
It will have a range of sizes from 38 to 46, as is customary in Italy, S, L, M, and so on - this is a completely different country. Therefore, knowledge of the size need not only to easily pick up a thing, but do not run into a fake.
Any quality (not necessarily designer) shoes should bend easily and just as easy to restore its original shape. Bend your shoes or boots, long time if it can not "come to his senses" and remained in the skin folds, creases or cracks, then it is a fake, and disgusting quality.
Look at the seams, they should not be uneven, and the more traces of glue. Insole have quality footwear secured inside. Designers also take care of their women customers - on the backdrop of good shoes have special patch that will prevent the formation of blisters on his feet. Fraudsters are, unfortunately, much attention to the ladies do not show.